Press kit
Mira Mirror for press & creators.
Everything you need for articles, posts and stories – logo, colors, type and the story behind Mira.

Press release
The current press release on the Mira Style Screen for boutiques – print-ready PDF, in German and English.
- B2C
Mira Mirror jetzt im App Store & bei Google Play
11/2026
- B2C
Neuer Schrankmodus: Der eigene Kleiderschrank wird zum Stylisten
11/2026
- B2B
Schaufenster-Modus: Mannequin-Looks per Tap an der eigenen Figur
11/2026
- B2B
Der KI-Style-Screen für Boutiquen (Launch)
06/2026
International Press Kit (English)
For international media: a one-page fact sheet, all press releases in English (buttons above) and Style-Screen imagery. The full press kit ZIP includes everything in German and English.
Facts at a glance
- ✦AI style coach inspired by the fairy tale “Mirror, mirror on the wall”
- ✦presence level + 6 categories and a personal 7-day glow-up
- ✦Digital wardrobe mode: outfit of the day, style signature & sale check
- ✦Window mode for boutiques: mannequin looks on your own figure with one tap
- ✦App live on the Apple App Store & Google Play · free colour-type test in the browser
- ✦5 languages: German, English, Spanish, Italian, French
- ✦Kiosk mode for boutiques with barcode scan & QR handoff
The story
Mira Mirror brings the world's most honest fairy tale into today: a mirror that doesn't flatter but tells you, lovingly honest, what makes you shine. The app analyzes portraits with AI – no filter, with a live authenticity seal – and guides users through a personal 7-day glow-up. In boutiques, Mira becomes the mirror that advises.
Brand & assets
Honestly analyzed · No filter
Logo & wordmark: Four-pointed ✦ star in gold, wordmark MIRA MIRROR in uppercase with wide letterspacing. Please do not distort or recolor.
Colors
Creme
#FCFAF8
Gold
#D4AF37
Camel
#C69C6D
Rosé
#DDA7A5
Rosé Soft
#EAD5D5
Nachtbraun
#2C2725
Typography
Headlines: Cormorant Garamond · Text & UI: DM Sans
Cormorant Garamond – Aa Bb Cc
DM Sans – Aa Bb Cc
Press contact
MYSYMP AG · info@mysymp.ch · +41 79 471 06 25
#MiraMirror #NoFilter