For boutiques
The mirror that advises your customers.
Bring Mira's AI styling to your boutique: honest advice based on colour type & body shape, virtual try-on and add-on sales – on a tablet, totem or 55″ mirror. No tech effort, in 5 languages.
30
window looks included
1,500
try-ons per month
5
languages in kiosk mode
Sound familiar?
Online giants. Falling footfall. Tight margins.
You face these opponents every day, every season. Mira was built to beat them – with the one advantage no online shop can copy: your store.
Online retail is poaching your customers
Zalando knows the data – you know the people. Mira brings the digital experience into your store: try-on in seconds, without shipping boxes and returns frustration.
City-centre footfall keeps falling
Passers-by need a reason to step inside. Interactive window looks turn pedestrians into customers – one tap puts the look on their own body.
Your margin forgives no mistakes
Every add-on sale counts. Mira recommends matching pieces from your assortment at exactly the right moment – measurably more items per receipt, without sales pressure.
Your customer expects digital closeness
73.8% prefer digital loyalty programmes over plastic cards and 67.5% expect personalised offers (Fashion Retail Loyalty Report 2026). Mira connects you digitally with her - without you having to build your own app.
The Mira Trade Magazine for Boutiques
The best strategies against exactly these challenges – bundled as a PDF magazine. To read, print and pass on to your team.
Updates automatically with every new trade article from the magazine.
Phygital Retail
Online comfort meets the boutique experience.
Phygital means the best of physical and digital shopping combined. Mira turns your boutique into an experience.
- You want to offer your customers a new experience?
- You want to bring the comfort of online shopping into your store?
- You want to offer advice even when your team is busy at the till?
Unlimited advice
Mira advises every customer individually by color type & figure – as thorough as online, as personal as in store.
New customers
The mirror moment gets people talking: an experience that draws new audiences into your boutique.
Convenient & instant
Analysis in seconds, QR handoff to their own phone – recommendations at hand instantly, no waiting.
Drag the slider: mannequin ↔ on the customer
New Window Looks · For Boutiques
Your shop window. On every customer.
Mannequins and posters are styled with love – but the look stays behind glass. With Mira, the boutique photographs its mannequin once – and every customer sees the complete look on herself with a single tap.
«The mannequin shows the look. Mira shows it on you.»
Read more in the magazine →In the video: how your customer experiences the magic mirror in store.
Real in-store screens
This is Mira inside the store
Original screenshots from kiosk mode: guided journey through the store, product scan, collection browser and virtual try-on – and Mira recommends matching pieces at the right moment, boosting your add-on sales.
Video
The magic mirror in 30 seconds
How your customer experiences Mira in store.
For your team
Mira doesn't replace a stylist. She gives her superpowers.
The most common worry on the sales floor: 'Will AI take my job?' The honest answer: no – it takes over the part nobody will miss and strengthens the part only humans can do.
More time for real advice
Mira handles the repetitive part: finding sizes, checking availability, the tenth 'does this suit me?' round. Your team gains time for the conversation that actually sells.
The mirror opens conversations
'Just looking' customers often don't dare to ask. At the mirror they try – and approach your team on their own. Closing the sale stays human.
Facts as selling points
Colour type, body shape, matching pieces: Mira delivers the reasoning, your team leads the conversation. 'It's not just the stylist saying it – the mirror shows it too.'
More revenue secures jobs
Add-on sales and wishlists rise measurably. A store that sells more needs its team – Mira strengthens the business case, not the red pencil.
What Mira will never do
Run the till, fold garments, greet a regular by name, show tact in delicate moments – the human remains irreplaceable.
Upgrade, not replacement
Your team becomes tech-enabled stylists – a modern sales experience that attracts good people instead of driving them away.
«AI does the routine. Your team makes the difference.»
For boutiques
Mira in store: the mirror that advises.
Bring Mira's AI styling advice into your boutique – as an elegant tablet experience.
- Kiosk & guest mode on the tablet – no sign-up needed for your customers
- Barcode scan with AI styling advice matched to color type & figure
- QR handoff: the customer takes their result home on their own phone (valid 24 h)
- 5 languages: German, English, Spanish, Italian, French
- Fitting-room mode: outfit feedback right in the cabin – request another size with a tap
The magic mirror can do even more
From the first wow moment to the till – all in one station your customers operate themselves.
AI greeting
“Hi – I'm Mira”: every customer is welcomed with a portrait and a warm voice – the first wow moment.
Virtual try-on
Scan an item, take a photo – photorealistic in the new piece. With color choice and 3/4 side view.
Window looks
Photograph the mannequin once – every customer sees the complete window look on herself with a tap. Up to 30 looks, included in the plan.
Shop the look
Mira assembles two complete outfits from your range – and shows the whole look (up to 6 pieces) on the customer.
Upselling AI
For the outfit the customer wears, Mira suggests 3–4 complementary pieces – accessories, bags, shoes.
Window mode
After 90 seconds idle, the mirror switches to an elegant attract loop – drawing in passers-by.
Wishlist with QR
Collect favorites with a heart, show the QR at the till – the team sees items, numbers and total.
Mira moment
Try-on photo or style collage travels to the customer's phone via QR – available for 7 days, with your branding.
AI quick capture
Photograph an item, tap “Fill with AI” – captured in ~30 seconds, incl. barcode and label printing.
The Mira magic mirror
What Mira could look like in your boutique – visualisations from the oak frame to the in-store consultation. Finish and frame to your liking.
Look recommendations right on the mirror
Free-standing in the middle of your store
Integrated camera in a solid wood frame
Advice and mirror work hand in hand
Recommended hardware – matched to your plan
Tablet on a stand
iPad or Samsung Galaxy Tab on an elegant stand – the quick, affordable start at the counter or fitting room.
Android kiosk stele 55″ (portrait)
Free-standing touch totem with built-in camera – the true mirror experience right in the store.
55″ touch display, e.g. Philips T-Line
4K multi-touch with native Android & remote management – premium setup for flagship stores, also 65″–86″.
Pricing
One price. Everything included.
No tiers, no hidden costs: Mira for boutiques is CHF 149 per month – with every AI feature, all updates, and a free 30-day trial.
- ✦3 tablet licences (kiosk mode)
- ✦Honest style analysis & style compass
- ✦Virtual try-on – 1,500 try-ons/month, with colour choice & 3/4 view
- ✦Complete look ("Shop the Look") & upselling AI
- ✦Collection up to 250 items – AI quick capture & label printing
- ✦+100 items available as add-on pack (extra charge)
- ✦Wishlist with QR hand-over at checkout
- ✦Share the look via QR ("Mira moment")
- ✦Window looks can also appear in the Mira app – your window advertises around the clock
- ✦Analytics dashboard & top-item insights
- ✦All updates & new features included
- ✦Priority support
cancel monthly · no setup fee
Enterprise
On request – for chains with 10+ locations
- ✦Unlimited tablets, items & try-ons
- ✦Multiple locations, centrally managed
- ✦API & ERP integration
- ✦Dedicated contact, SLA, on-site onboarding
info@mira-mirror.ai
Growing? Mira grows with you.
Each additional store: CHF 99/month (CHF 79 from the 5th) – full feature set plus central management. More than 250 items? Extend your inventory from CHF 29/month to 500, 1,000 or unlimited items. 10+ stores: enterprise terms on request.
All you need is standard hardware:
A 55" LCD screen + an iPad or Android tablet – from ~CHF 1,200 one-time, available at any electronics retailer. Wall-mounted or free-standing. Optional: Mira-design mirror frame (two-way mirror) for ~CHF 1,000. On-site setup on request.
✦ Not a boutique? The Mira app is free – on the App Store and Google Play.
Non-binding indicative prices, excl. VAT · cancel monthly · 30-day free trial · store and item extensions can be added or removed monthly – the −15% annual discount also applies to extensions
Case study
Concept exampleCase study: a boutique goes phygital.
How an owner-run boutique uses Mira to bring the comfort of online shopping into the store – and turns the mirror into its best team member.
✦ A fictional concept example: the scenario shows how a typical Mira rollout works.
In the video: how your customer experiences the magic mirror in store.
Background
Our concept example is an owner-run 120 m² boutique in a prime city-centre location: curated fashion, loyal regulars – and the wish to offer younger customers a new shopping experience.
Challenge
Buying behaviour is shifting online: customers expect the speed, comfort and unlimited choice of online shopping – in store too. At the same time, day-to-day business often leaves too little time for the personal advice that makes a boutique special.
Solution
With Mira the boutique went phygital: a 55″ totem in the centre of the store greets customers with the mirror moment – AI analysis by color type & figure, no sign-up needed. In the fitting room, Mira gives outfit feedback right on the display, and another size can be requested with a tap. Via barcode scan Mira recommends matching pieces from the range – and with the QR handoff every customer takes their result home.
Benefits
Window looks
Photograph the mannequin or poster once – every customer sees the complete window look on herself with a tap. Up to 30 looks, no extra charge.
Smart remote updates
New promotions, seasonal looks and your branding land on all mirror displays instantly – centrally managed, zero tech effort.
Fitting-room mode
Mira on the display in the cabin: honest outfit feedback in real time and size requests sent to the team with a tap.
High cost efficiency
Advice keeps flowing even when the store is packed – without extra staff and with low running costs.
Futuristic shopping experience
The mirror that advises: a phygital experience customers talk about – and come back for.
Seamless integration
Kiosk mode, barcode scan and QR handoff connect store, range and the customer's phone into one experience.
„The mirror has become our best team member: it advises honestly, knows every color in the range – and never gets tired.“
The owner
Owner of the example boutique (concept)
Ready for the mirror moment in your boutique?
Voices
What boutiques say.
„Our customers love the mirror moment. Kiosk mode runs every single day – and the advice truly matches their color type.“
Charlotte M.
Owner of a fashion boutique, Munich
„The barcode scan is a game changer: Mira recommends the perfect combination to go with the dress. Our revenue per customer has clearly grown.“
Giulia R.
Boutique owner, Zurich
„Honest but never hurtful – exactly how advice should be. Almost every customer uses the QR handoff.“
Sophie L.
Concept store, Vienna
Questions & answers